This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and e-commerce transactions. Apps also deliver coupons and send announcements that build your sales with customers. Every business should take advantage of apps in attracting customers, speeding sales, and building a brand.
It is a known fact that online users spend the majority of their time on mobile devices, and more specifically on mobile apps. By building the perfect app, you can be visible and provide value to your customers at all times. A big benefit of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.